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An Attempt to Define Value

Posted by: Johanna Rothman on 08/20/2008

Jim, in his comment on Intuition is Not Enough for Knowing About the Project Portfolio, said:

I am having trouble with the definition of the word “value” in this context. Do you mean showing progress, as in earned value, or value to the customer, such as in ROI or payback period? Value has become a loaded word. Please define your terms.

To me, value is some visible form of progress. I prefer working product. I can live with a demo. I can live with a prototype. In some very small number of organizations, I can briefly live with a document. A document ceases to be visible progress after a very small period of time, such as a few days, maybe a week. Demos and prototypes also lose their value over time, if they do not become working product.

Managers can’t make good decisions about the portfolio if they can’t see visible progress, so they can tell if the money they’ve spent is worth the time they’ve invested.

If I really knew how to calculate ROI (and not make it be a number I can just make work), I would use ROI. But that’s a bigger rant for another time.


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About Johanna Rothman

Johanna Rothman helps managers solve problems and seize opportunities.

She consults, speaks, and writes on managing high-technology product development. She enables managers, teams, and organizations to become more effective by applying her pragmatic and actionable pproaches to the issues of project management, risk management, and people management.

Johanna publishes The Pragmatic Manager, a monthly email newsletter, and writes two blogs: Managing Product Development and Hiring Technical People. She is the author of several books:
- Manage It! Your Guide to Modern, Pragmatic Project Management
- Behind Closed Doors: Secrets of Great Management (with Esther Derby)
- Hiring the Best Knowledge Workers, Techies & Nerds: The Secrets and Science of Hiring Technical People
- Corrective Action for the Software Industry (with Denise Robitaille).

Johanna is also a host and session leader at the Amplifying Your Effectiveness Conference. Read more of Johanna's articles and her blogs at jrothman.com.